Chicago Fashion Coalition social media

Assignment: Start CFC’s brand and grow it through authentic content.

Chicago Fashion Coalition’s Instagram account started from scratch—zero followers and no content. Since its launch in 2020, we’ve built the account through consistency, a distinct brand voice, and a community-first approach.

Our strategy has centered around using the platform to highlight our community, showcase member work, promote events, and share relevant resources. Over time, this authentic and intentional approach has evolved the brand and significantly grown our presence.

Today, the account has 10.5K followers—a remarkable achievement for a local nonprofit.

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