Hi, I'm Taylor.
Hi, I'm Taylor.
I’m a strategic leader with 8+ years of experience creating culture-driven brand experiences across sports, fashion, and tech. By deeply understanding audience behavior and cultural insights, I craft strategies that connect across platforms and inspire authentic, inclusive storytelling. Passionate about building community-driven experiences that boost fan engagement and loyalty, I bring a human-centered, agile mindset that fuels innovation and curiosity.
Welcome to my portfolio. My work is categorized below by project types but my mindset and skills are fluid across all forms of creative work. Hope we can work together soon! Dig in!
Digital experiences.
Projects spanning mobile apps, websites, loyalty programs— leading strategy and design through a human-centered & problem-solving lens to create meaningful and impactful solutions.
physical experiences.
Projects spanning event curation, physical space design, and immersive moments—design rooted in human journey insights, building experiences that authentically reflect brand narratives and spark moments of delight.
Audience & PErsonas.
Projects spanning persona and mindset design, audience analysis, culture mining, market research, and journey & service mapping, — driven by empathy and insight to uncover audience needs, behaviors, and cultural context.
Content.
Projects spanning content planning, creative direction, podcast production, social content creation, and brand social media strategy. Crafted with a narrative-driven approach to build cohesive, engaging, and culturally resonant content.
Venture Launch.
Projects spanning ideation, planning, building, testing, iterating, and marketing new brands— I apply entrepreneurial strategy and creative problem-solving, drawing from my experience founding a nonprofit and consulting for early-stage ventures aiming to grow.