I had the opportunity to work on the OCVIBE team, part of OC Sports & Entertainment, where I served as the Director of Experience Strategy & Design. In my first year in the role, our efforts focused on both physical and phygital experience design, and I led our internal creative team, DXD.

While leading DXD, we concepted and designed several key community spaces intended to excite and inspire future guests. Although these spaces have not yet been built in real life, the work we produced will guide and inform their development as the district comes to life.

One notable project we contributed to was the Honda Center Herradura Tequila Bar. Herradura is a sponsor of both the Honda Center and the Anaheim Ducks. The partnership team asked us to help transform the branded bar as a way to enhance the value of their sponsorship deal and to elevate and modernize the space.

We developed two distinct creative directions and accompanying renderings to showcase the possibilities and bring our partner along on the creative journey.