I had the opportunity to work on the OCVIBE team, part of OC Sports & Entertainment, where I served as the Director of Experience Strategy & Design. In my first year in the role, our efforts focused on both physical and phygital experience design, and I led our internal creative team, DXD.

While leading DXD, we concepted and designed several key community spaces intended to excite and inspire future guests. Although these spaces have not yet been built in real life, the work we produced will guide and inform their development as the district comes to life.

One notable project we contributed to was the future immersive theater, where we supported the architectural design. Our goal was to create a space that would transform the guest experience—transporting them into a storybook-like world through immersive, emotionally resonant design.